The Choice is a locally owned Skateboard, Snowboard, Clothing and Footwear Store in Downtown Cranbrook BC, Canada. We've been a staple in Cranbrook since 1996, supporting the scene and the Community for over 25 years.
We want to be your local online skate shop, the place you go to just to hang out, and the place that you tell your friends about. Our staff try hard to give you the best online customer experience that you have ever had. The people that you talk to on the phone, e-mail, or chat with on our Instagram are the same people that you see on our home page. We are a tight team that strives to make anyone that shops with us stoked.