Thanksgiving Back

Thanksgiving Back 

Every Thanksgiving weekend, we do something a little different around here. For every dollar spent on clothing and footwear, we match it — and donate that amount to help students in our local middle and high schools.

Since 2018, this little idea has grown into something we’re really proud of. As of October 2025, we’ve donated over $110,000 worth of clothing and footwear to kids in our community who could really use it.

We work directly with Student Services at five local schools, so the gear goes straight (and quietly) to the kids who need it most. Sometimes it’s a new pair of DC shoes a mom can wrap up for Christmas when money’s tight. Other times, it’s a hoodie for a student who shows up in just a t-shirt on a cold morning.

And honestly — it’s not just about keeping warm. For a lot of these kids, getting something name-brand makes them feel seen. There’s a certain confidence that comes with putting on a cool new hoodie or pair of shoes, and that’s what this is really about.

So if you’re shopping with us Thanksgiving weekend — Friday through Monday — know that every piece of clothing, pair of shoes, toque, mitt, and casual jacket you buy helps us give back in a big way.

Thanks for helping us make this happen every year. 

– The Choice