Thanksgiving Back

Every Thanksgiving weekend, we do something a little different around here. For every dollar you spend on clothing and footwear, we donate an equal value in merchandise through our local middle and high schools to help kids who need good-quality clothing and shoes.

Since 2018, this little idea has grown into something we’re really proud of. As of October 2026, we’ve donated over $126,000 worth of merchandise to kids in our community who could really use it.

We work directly with Student Services at five local schools, so the gear goes straight to the kids who need it most. It’s about meeting a need while also giving kids the chance to pick out something they love and feel good wearing.

So if you’re shopping with us over Thanksgiving weekend — Friday through Monday — know that every toque, T-shirt, hoodie, pair of jeans, or pair of shoes you buy helps give back in a big way.

If you'd like to donate, we've created an item you can use to add a donation to your order! Thanksgivingback Donation

Thanks for helping us make this happen every year.

– The Choice