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Minimum evolved from a small retail shop into an independent clothing label, launching its first male collection in 1999, followed by a female line in 2007. Today, with a dedicated team of 70 people, the brand is well-established and available in stores throughout Europe, Asia, Australia, and Canada, as well as in 25 showrooms worldwide.
Producing 10 annual collections, Minimum puts great effort into choosing the right designs and fitting for every release. Their collections are characterized by an interesting mix of materials, shapes, and colours, staying true to their philosophy of delivering high-quality, accessible fashion for everyday life and special occasions.